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Elizabeth Arden Australia : Grand Entrance Mascara

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Grand Entrance Mascara
GEMC401

Grand Entrance Mascara

A spectacular breakthrough in lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length and curl up to 80% with our innovative precision brush. No clumps, flakes or smudges in sight.

A spectacular breakthrough in lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length and curl up to 80% with our innovative precision brush. No clumps, flakes or smudges in sight.
The formula:

The vitamin-rich formula locks onto lashes like a magnet for amplified volume and lift, while emollient rich olive and rice bran esters promote long, healthy looking lashes.
The brush:

Three rows of alternating wedge-shaped discs and conical bristles grab every lash to extend and separate with ultra high-definition while the unique push-up tip lifts and curls for an instant false-lash effect.
Revolutionary Results. Immediate Transformation.

  • 80% increase in lash length and volume
  • 85% improvement in lash colour intensity and shine
  • 168% increase in curl up
  • 93% would use Grand Entrance Mascara instead of false lashes
  • 96% said it made their eyes appear more wide open and bigger
  • 96% said it created a dramatic lash effect and transformed the overall look of their eyes

Key Ingredients:

  • Lash Building Complex—A vitamin fortified peptide complex that locks onto lashes like a magnet for volume and lift.
  • Olive Esters—An emollient-rich extract that coats and separates individual lashes, helping to condition, treat, and protect lashes for clump- and flake-free definition.
  • Rice Bran Esters—A vitamin B complex and essential fatty acid-rich extract that helps to condition lashes for an overall healthier and plumper appearance.
  • Carnauba Esters—A moisturising extract that helps to support the appearance of longer lashes.


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Rotate the brush so that the curve is “cradling” the lashes. With the brush curved to the eye, push the wand into lashes and wiggle from side to side working your way up and out. Finally, with the push-up tip, swipe even the tiniest lashes from the ro

Elizabeth Arden Makeup

GEMC401